Getting The Right Testimonial For Your Website

Testimonials are credibility qualifiers. They provide the much needed believe factor. However, when you visit many websites you read testimonials and you dont believe a word they are saying. Why?

Sincerity and honesty play a major factor. When you read many testimonials they tend to just say, Oh yeah, the product is great. Ill buy from them again! This type of testimonial is actually a waste if your time and your customers time. This type of testimonial fails to address a reason, any reason as to why the product or service helped the individual who is giving the testimonial.

A much better testimonial would be:

I tried this product and that service and I was never comfortable giving them my money. When I found YOUR company, I found that you had a real telephone number, a real address and real people answering the phone. I really didnt need to be sold on the product. I wanted to know if YOUR product could help me. What I found was very helpful sales staff that faxed and emailed answers to my many questions promptly. I asked about technical support and I was able to speak with the director of operations. You dont get that anywhere. As a result, I purchased 3 Enterprise Level Site Licences and I am very pleased.

John Doe, President
Megacorp
The Universe

A caution about testimonials and repeat after me:

ALL THE TESTIMONIALS I WILL USE WILL BE FROM A REAL PERSON OR COMPANY.

Nothing will greatly devalue your product or service like fake or artistically created testimonials. Nothing smacks of disservice and will give the naysayers of Internet business and marketing more ammunition to preach about the perils and dangers of doing business on the Internet.

So, how do you get a qualified testimonial? Simple. Ask your customer. You can do this in a few ways. You can send them an email asking if their permission (yes, you need their permission) and what type of positive experience they had with you product or service. This is crucial. You dont ask if they liked your product/service. You dont ask if they could help you improve your product/service. You ask them, Please tell us your positive experience with our ____________ product or service. At the bottom of the form/email, you ask them for their permission or you can tell them that by replying to your email they are giving you permission to use their testimonial. Always be clear and specific when making this request. Most customers are more than willing to give you a positive response especially if you helped them solve their problems.

Testimonials can make or break your business. By using real, verifiable testimonials you have just increased your on-line business success.

Mark Gerrard is the Development Manager of the Freestart Website Builder Platform. See our website builder in action at http://www.freestart.com Arabele Blog4020
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